a better world.

Let’s write

When you want to make a difference, what you say matters. We're here to be your partner for smart content strategy, powerful copywriting, and the editor's magic to make every word drive action.

Leah Kaplan Robins - founder of Words Make Change - smiling with folded arms, wearing a sleeveless knit top, standing in front of abstract art on a wall.

Leah Kaplan Robins

Founder and Principal

Dear friends,

Rabbi Abraham Joshua Heschel famously said, “words create worlds.” He knew how potent language can be.

Throughout my career, I’ve used my writing skills to advance causes that matter deeply to me: women’s rights, the environment, democracy, and the future of Jewish life. I’m proud that my words have inspired people to donate, protest injustice, build community, and repair our broken world.

After more than a decade leading the messaging strategy for a major human rights nonprofit, I launched Words Make Change. We’re a boutique marketing agency supporting mission-based organizations that make the world a better place.

Nonprofits like yours are changing the story for everyone, and we’re here to help you write it. I look forward to working together!

Services

Writing & Storytelling

Our expert wordsmiths craft fresh content, create powerful publications, and tell stories that inspire.

Content Strategy

We’ll help you set strategic goals and upgrade your marketing tactics to mobilize more people to give and take action.

Branding

Together, we’ll establish your organization’s unique identity and voice.

Leadership

Need a Comms Director or Chief Marketing Officer? We provide part-time leadership and fractional CMO engagements to mentor your team and make your brand shine.

Testimonials

  • “Over the course of my 40 year career, I have collaborated with few professionals who worked as hard and smart as Leah.”

    Stuart Schear, former Vice President for Marketing and Communications, American Jewish World Service

  • “I feel so grateful to have this wonderful language to build from. It’s been a game changer as we share our mission with more clarity and consistency. Your skills strengthen the work I and many others do every day. We’re building and growing a movement that will care for our most vulnerable, one funder and org leader at a time.”

    Rachel Sumekh, Project Executive, Together Ending Need at Jewish Funders Network

  • “Leah is an excellent writer and the best, most precise editor I've ever worked with.”

    Justin Jacobs, Associate Director for Storytelling, American Jewish World Service

  • “Leah is a highly skilled writer and editor who helped me sharpen my voice in my own writing and recently created powerful new language for marketing Hadar's Pedagogy of Partnership program. The staff and I loved working with her - I cannot recommend her highly enough!”

    Rabbi Elie Kaunfer, President & CEO of the Hadar Institute

  • “AJWS [where Leah worked for 16 years] has traditionally been known to have incredible marketing products and engaging stories that draw in donors and other funding partners. Much of the credit for this reputation belongs to Leah. I had the privilege of working alongside her and was always impressed with her vision and the way she managed projects, engaged with her team, and brought true passion to her work every day.”

    Brad Sugar, Chief Development Officer, United Synagogue of Conservative Judaism

  • “Leah is a natural problem-solver with an impeccable eye for detail. Strategy is her north star in every project, she’s able to honor the desires of multiple stakeholders (even contradictory ones), and she’s a stalwart advocate for streamlining work to make organizations smarter and more efficient. As a mentor, she’s deeply invested in teaching her staff to hone their craft, and she is a cheerleader for her team’s professional growth.”

    Tamar Oren, JGive

How can we help?

Let’s Talk