Let’s write a better world

When you want to make a difference, what you say matters. We provide smart communications & marketing support to nonprofits so they can focus on their missions. We’ll build your brand—so you can build a better future.

Leah Kaplan Robins - founder of Words Make Change - smiling with folded arms, wearing a sleeveless knit top, standing in front of abstract art on a wall.

Leah Kaplan Robins

Founder and Principal

Dear friends,

After more than a decade leading the messaging strategy for a major human rights nonprofit, I launched Words Make Change. We’re a boutique marketing agency supporting mission-based organizations that make the world a better place.

Nonprofits like yours are changing the story for everyone, and we’re here to help you tell it. We’ll get the communications right so you can focus on what’s most important: making change.

Throughout my career, I’ve used language to raise funds, mobilize social action, and advance causes that matter deeply to me: women’s rights, the environment, democracy, and the future of Jewish life. I’m proud that my words have inspired people to donate, protest injustice, build community, and repair our broken world.

As Rabbi Abraham Joshua Heschel famously said, “words create worlds.” Let’s make sure we use them for the good.

I look forward to working together!

Services

Writing & Storytelling

An expert wordsmith will craft fresh content, create powerful publications, and tell stories that inspire.

Communications & Marketing Strategy

We’ll help you set strategic goals and upgrade your tactics to expand your audience and digital presence.

Branding

Together, we’ll establish your organization’s unique identity and voice.

Digital Fundraising & Engagement

We specialize in developing high-performing campaigns that mobilize more people to give & take action.

Fractional Leadership

Need a part-time or interim Comms Director or CMO? We provide fractional leadership engagements to mentor your team and make your brand shine.

Testimonials

  • “Over the course of my 40 year career, I have collaborated with few professionals who worked as hard and smart as Leah.”

    Stuart Schear, former Vice President for Marketing and Communications, American Jewish World Service

  • “I feel so grateful to have this wonderful language to build from. It’s been a game changer as we share our mission with more clarity and consistency. Your skills strengthen the work I and many others do every day.”

    Rachel Sumekh, Project Executive, Together Ending Need at Jewish Funders Network

  • “Leah is an excellent writer and the best, most precise editor I've ever worked with.”

    Justin Jacobs, Associate Director for Storytelling, American Jewish World Service

  • “Leah is a highly skilled writer and editor who helped me sharpen my voice in my own writing and recently created powerful new language for marketing Hadar's Pedagogy of Partnership program. The staff and I loved working with her - I cannot recommend her highly enough!”

    Rabbi Elie Kaunfer, President & CEO of the Hadar Institute

  • “I had the privilege of working alongside Leah [at AJWS] and was always impressed with her vision and the way she managed projects, engaged with her team, and brought true passion to her work every day.”

    Brad Sugar, Chief Development Officer, United Synagogue of Conservative Judaism

  • “Leah is a natural problem-solver with an impeccable eye for detail. Strategy is her north star in every project, she’s able to honor the desires of multiple stakeholders and she’s a stalwart advocate for streamlining work to make organizations smarter and more efficient. As a mentor, she’s deeply invested in teaching her staff to hone their craft, and she is a cheerleader for her team’s professional growth.”

    Tamar Oren, JGive

How can we help?